Lifecycle Marketing Manager

About The Client

The client is a globally recognized leader in the advancement of ethical business standards, compliance, and corporate governance practices through its research, benchmarking, and advisory solutions.

Client Needs

They needed someone to develop and manage sophisticated lead-nurturing strategies to convert marketing leads into sales meetings. Halo quickly delivered a strong pool of candidates, and the client elected to hire Kim.

About the Hire

Kim brings over 10 years of experience in lifecycle marketing, business development and lead generation. A naturally gifted communicator, Kim holds a B.A. in Broadcast Communication and is pursuing his M.A. in Journalism. With a proven track record of successfully growing sales pipelines and conversion rates for multiple businesses – along with deep experience in tools like Salesforce, HubSpot, and SalesLoft – Kim was a terrific fit for this role.

What The Hire Does

Kim reports directly to the Head of Marketing and is responsible for:

  • Lead nurturing and campaign execution
  • Sales enablement and re-engagement strategies
  • Sequence optimization and A/B testing to boost open, click-through, and conversion rates
  • Marketing analytics and performance KPI monitoring
  • Systems integrations and workflow automations in HubSpot and Salesforce

N/A

US Cost

$122,400/year

Savings

$2,300/mo

Hired Amount

Real Results. Real Operators

Specific placements. Specific outcomes. Not hypotheticals — actual hires and what happened after.